NETFLIX NEXTGEN SCHRIJVERSCHALLENGE

A campaign to discover the next generation of Dutch and Belgian screenwriters, launched at the Nederlands Film Festival in 2025.

Led the creative direction, content design and product experience from concept to launch. Every layer of the campaign, how it looked, how it spoke, how it guided writers through their journey, was designed to feel cinematic and aspirational, while making the pathway to Netflix development clear and accessible.

Delivered on a hard festival deadline. Creative vision and product execution, in one role.

I worked cross-functionally with internal and external engineers, product designers, branding, product and content legal.