NETFLIX GROW CREATIVE HUB

Led end-to-end product strategy and creative direction for Netflix's bespoke global training platform, the only platform of its kind inside the company. Built for writers and directors in active development with Netflix, it demands the highest bar for cinematic clarity, narrative structure and training quality.

I spearheaded the platform from zero to launch across discovery, MVP, global rollout across APAC, EMEA and LATAM. I led the product strategy and the content vision: establishing strong editorial standards, creating AI-powered discovery tools, localisation pipeline, and optimised production workflows.

I work cross-functionally with a dedicated internal squad of engineers, product designers, product legal, content legal and external vendors.