EDUBITES

An EdTech platform built to transform week-long executive lectures into bite-sized digital learning experiences. Led the product strategy, creative direction and content design; building the design systems, workflows and editorial standards that made high-quality learning content scalable.

Established a culture of experimentation with AI avatars and synthetic voice, developed early frameworks for what good AI-generated content looks, sounds and feels like.

I led a team of UX and UI designers, production and learning designers.

Clients included Deutsche Telekom, SAP, Google, Volkswagen and Porsche.